Geordie Kaytes is the director of UX strategy for Boston-area UI/UX studio Fresh Tilled Soil and a partner at Heroic, a design leadership coaching firm that helps growing companies scale their digital product capabilities. A digital product design leader with deep experience in design process transformation and cross-functional expertise in design, strategy, and technology, Geordie has helped companies in a broad range of industries develop a 360-degree view of their product management, leadership, and design processes. He holds a BA from Yale in political science. He is a coauthor of the Medium publication Radical Product.