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Friday, September 21 • 10:00am - 10:45am
Behind the Scenes UX: The client is an end-user too — [ux]

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We often find ourselves designing against a tight deadline compromising how we get things done and the way we work together. We can lose sight of our client's needs if we focus only on the frontend interface. And can we call a newly designed website a success if the client resents entering content or is constantly confused by how to edit or add to the CMS? Ultimately, interface design is only one component of the full user experience and in order to design a system that truly meets a client's needs, UX thinking must be integrated through all phases of a website build.

This session will provide an overview of how we can apply UX thinking to our client's end experience and why it's important for UX designers and their teams. Using a case study of a large organization looking to create and manage their own content we'll explore the value of collecting client input, strategies for integrating client needs into your system UI, and understanding how and what to communicate to development teams as they build a back end structure for our designs.

Attendees will gain insight into strategies and tools that have helped our agency improve internal workflow and client that they can apply to their own projects.
-- The importance of collecting client input and how to document it.
-- Strategies for integrating client needs into your system UI.
-- How UX designers and developers can effectively communicate.

avatar for Cara Guappone

Cara Guappone

Senior User Experience Designer, Genuine
I believe in creating clear, delightful, focused designs. I approach my work with a unique perspective and sensitivity, drawing from my background in human factors and theatrical design. Working closely with both creative and development teams, I help deliver products that clients... Read More →
avatar for Nancy Maya

Nancy Maya

Senior Experience Designer, Genuine
Nancy Maya is an experience designer, content strategist, and tech-enthusiast. She believes in taking a holistic approach to digital experiences and focuses on helping her clients successfully navigate the digital future by building agile brands that stay culturally relevant. Nancy... Read More →

Friday September 21, 2018 10:00am - 10:45am
Baluster Wayfair, 4 Copley Place, 7th floor, Boston, MA 02116