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Thursday, September 20 • 1:30pm - 2:15pm
Customer-Centered Tech: A Radical Strategy — [ux]

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On the East Coast, our startups are known for being able to solve hard tech problems, but often companies get more excited about their technology than in the customer value they're creating. In this talk, we introduce practical framework for building customer-centered tech products. You will learn how to craft and communicate a far-reaching vision and strategy centered around customer needs, and balance that vision with the day-to-day needs of your company.

In this talk, we'll cover the following:
- Intro & Radical Vision: What's a "good" vision? How do you craft a good vision and align your team to that vision?
- Product Strategy: What are the elements of a product strategy? How do you translate your vision into an actionable strategy?
- Prioritization into a Roadmap: How do you translate strategy into a roadmap, especially with the revenue pressures you face as a startup? How do you recognize and pay down "Vision Debt"
- Metrics That Matter: Many of the popular metrics may not apply to your tech product. How do you align metrics & measurement to your product strategy and vision, so you can measure what matters.

Speakers
avatar for Nidhi Aggarwal

Nidhi Aggarwal

Co-Founder, Radical Product
Nidhi Aggarwarl is an entrepreneur who is passionate about building radical products. She co-founded cloud configuration management startup qwikLABS. qwikLABS was acquired by Google and still remains the exclusive platform used by AWS customers and partners worldwide to create and... Read More →
avatar for Geordie Kaytes

Geordie Kaytes

Director of UX Strategy, Fresh Tilled Soil
Geordie Kaytes is the director of UX strategy for Boston-area UI/UX studio Fresh Tilled Soil and a partner at Heroic, a design leadership coaching firm that helps growing companies scale their digital product capabilities. A digital product design leader with deep experience in design process transformation and cross-functional expertise in design, strategy, and technology, Geordie has helped companies in a broad ran... Read More →


Thursday September 20, 2018 1:30pm - 2:15pm
Baluster Wayfair, 4 Copley Place, 7th floor, Boston, MA 02116